IN-HOME PLACEMENT TESTING

This type of study can be done door-to-door or as a telephone pre-recruit. The respondent uses the test product in place of his/her normal product. Such studies typically last a few weeks and usually require an incentive.

REFERENCES

• David Weser, Helene Berger, New York, NY
• Leslie Case, EJ Case & Associates, Armonk, NY
• Sue Kesseman, Research Perspectives, White Plains, NY