PHYSICIAN / EXECUTIVE INTERVIEWING

This type of interviewing is done with all executive and medical professionals. A screening questionnaire is asked to qualify respondents for your specific needs. The interview is usually conducted at the professional's office and lasts from 30 minutes to 2 hours. A sizable incentive is recommended for these types of professionals.

REFERENCES

• Pat Wuchter, Taylor Nelson Sofres Intersearch, Horsham, PA
• Kim Finnegan, Tandem Research Assoc., Mahwah, NJ