TASTE TESTING

Taste tests can be conducted in a variety of ways, depending on how much information is being sought. In some studies, respondents are asked to sample two similar products and assess them immediately by completing a questionnaire. However, if a more in-depth study is required, the test products can be placed with the respondent one at a time. Typically, the respondent uses one product for a week, fills out a questionnaire, and then repeats that process with a second test product.

There are a variety of recruitment options available for such studies:

	Respondents may be pre-recruited to come to our office or another central location to sample the products.
	With permission, our interviewers can randomly intercept people at a shopping center or a similar location.
	As a door-to-door study, with all products delivered to the respondent's home.

REFERENCES

• David Weser, Helene Berger, New York, New York
• Leslie Case, EJ Case & Associates, Armonk, NY
• Sue Kesseman, Research Perspectives, White Plains, NY